MAGAZINE
* I used inspiration from the above 'Total Film' magazine when it came to having writing promoting the magazine and the information found inside it.
* I took a colour influence from this magazine for the text although by doing research around horror films and audience feedback. I focused on making most of the text either black, white or red and Total Film focus' on red and white text in this example.
* The masthead is in the same position (at the top, filling the whole width) and is the largest text on the whole page to make it stand out and grab peoples attention.
* The title of the film is underneath the image on both. This makes it clear to the audience which film the title is representing.
* I have used the typical codes and conventions of a magazine such as a barcode, the price, a main image, the title of the magazine and tagline, the title of film and slugline, additional stories etc.
* I may have used the influence to have the writing going across the top but I've decided to use different colours. I feel as though having the 'Summer Blockbuster' in white makes it stand out more.
* I have been more simplistic with the way in which I have presented my masthead compared to the 'Total Film' magazine. I've focused more on the image manipulation rather than with the text so that the focus isn't shifted.
* I've used the convention of placing a bar code on the magazine cover but mine has been rotated to being portrait.
* I have included a banner across the bottom to advertise the films inside. This isn't commonly used in film magazines, mainly music ones but I liked how it fitted in and the effect it gave my magazine last year.
* I've purposefully not made my magazine cover very busy. I wanted all the focus, as mentioned previously, to be on the picture because I feel that it represents the narrative of my trailer really well.
* I have done a lot of image manipulation using my own inspiration to portray the right atmosphere so that my genre can be seen and also some of the narrative. In addition, I haven't done a seperate background for my main image because I have taken the location and photography into more consideration this year.
POSTER
* I've used inspiration and used an image of Hannah's eye for the picture on the poster. I think having such a simple image works really well because it catches your attention really quickly.
* The title on both my poster and the example I have given is the largest font. This is because I've copied the stereotypical codes and conventions and took the knowledge I'd learnt last year that the title should stand out clearly.
* I've used the codes and conventions of a film poster also such as the steels tongs font at the bottom of the page which informs everyone of who's been involved with the production of the film.
* I've included the website name in the same position as the example, underneath the steel tongs font.
* You can tell from both posters what genre the film is that is being advertised by the overall making of the product.
* I have used more variety with the colours. This is because I have used the stereotypical ones that people would associate horror films with which are black, white and red. In addition, I have based the magazine around these colours also.
* I have used a different effect within the eye to tell the narrative better. I have put the villain into the victims eye to also make the poster look more effective and not as plain.
* The title of the film is in the same place but mine isn't as bold as the examples, but is larger so that the effect of the font can be seen more clearly.
* The steel tongs font isn't as detailed and isn't in the same layout.
* The website is bigger as the website being advertised on the example poster.
* I have included a tagline on my poster. This is usually one of the most common codes and conventions of film posters and I think it looks really effective and lets the audience see a little more insight into what your film is about.
* My poster is darker. I've added a black gradient around the edges to create a darker, horror-looking atmosphere to it to allow the audience see what kind of a film I'm trying to advertise.
* I've used a landscape layout for my poster as I think that it was more suitable since I wanted the audience to be able to see the villain within the eye clearly and I don't think this would be as clear if it was a portrait portray alike the example.
* I haven't added any of the actors' names onto my poster. I didn't want much writing on it alike my magazine so that the audience didn't get distracted.
TRAILER
* I have included a MPAA message at the beginning of the film, to inform the audience.
* The production logo has been included in the trailer at the beginning, after the MPAA message to advertise the specific company.
* I have used subtitles like most horror trailers to create suspense and get the tension building throughout.
* The dark lighting and eerie sound which builds up as the trailer goes along also immediately signifies that a horror film is being advertised.
* I've used a montage of different images at the end where everything gets really fast paced to draw the audience in. In addition. I've used Todorov's theory including peaks, equilibriums and including bits of the narrative.
* I've got the classic villain and victim idea being shown.
* Fast editing has been used to build the pace which also shows the genre more clearly.
* Although I have included both the production and distribution logo, they aren't shown straight after one another as expected. Mine has dialogue between which helps tell the story.
* I have included the release at the end of the trailer but I haven't been as specific as the example I've used. I think that with my trailer 'Coming Soon' is more effective because its short and quick.
* In the horror trailer example, there were short pieces of footage which consisted of high key lighting to represent the change in atmosphere. I have done this but I have still made the lighter scenes have either the 'day to night' effect or 'bleach bypass' effect to make them look more spooky.
* I have used both a voice over and subtitles which isn't very common in most horror trailers, but I feel it works well in mine as it builds the tension up.
* Usually you'd find the looking on the internet scene, in more psychological, paranormal horror film but I feel that it works in mine because it lets the audience no how unaware and shows the victims vulnerability.
* The sound gradually builds up and starts to have more impact, but it isn't as advanced as other trailers.
* The sound gradually builds up and starts to have more impact, but it isn't as advanced as other trailers.
* The mise-en-scene consists of some common and uncommon locations for example the woodland/forrest area is something you'd expect, where as the surgical room isn't commonly found in a lot of horror trailers that I have looked at. This links in with the story line.
* I have realized throughout the year that my trailer is a lot like 'Julia's Eyes' and 'The Eye' but I've developed the idea so that it targets people of a younger age because of the lead actress in it.
* In horror trailers, there's always the key hero where as in mine, the girl seems too vulnerable to be able to tell if she survives or not at the end of the film.
* Challenge is a tough one for my trailer because I have used my research sensibly and almost taken influences from lots of different trailers and put them all as one.
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